Wednesday, June 6, 2007

I've always said...

those Chinese know how to brand an Olympics.



They also make interminable movies. But at least this advertising doesn't give you an epileptic seizure.
Animated footage promoting the logo for the 2012 London Olympic Games was removed from the organizers' Web site on Tuesday amid concern it could trigger epileptic fits."

[snip]

The clip's removal follows comments by Professor Graham Harding, an expert in clinical neuro-physiology who developed a test used to measure photo-sensitivity levels in animated TV material.

"The logo should not be shown on TV at all at the moment," Harding told the BBC. "It fails Harding FPA machine test which is the machine the television industry uses to test images."

He said the footage did not comply with regulatory guidelines.

Charity Epilepsy Action noted there had been reports that people had had seizures while watching the animated footage.

The BBC reported on its Web site that a listener had rung its London radio station to say he and his girlfriend had suffered seizures while watching it.

2 comments:

Lauren said...

Too long for me, I got bored. It's about the Olympics?

Todd said...

ha. yeah, I guess it's about the Beijing Olympics torch. pretty cool video, just could have been cut in half.